Privacy Policy

1. Information We Collect

The information we collect depends on how you interact with the Site and the services you request.

Information You Provide

You may voluntarily provide information when you:

• Submit a form or inquiry.
• Request information about fertility services or providers.
• Ask to be connected with a fertility clinic, surrogacy agency, or other service provider.
• Participate in a survey, questionnaire, or other interactive feature.
• Subscribe to emails, text messages, or other communications.
• Contact us, provide feedback, or otherwise communicate with us.

Depending on the interaction, the information you provide may include:

• Name.
• Email address.
• Phone number.
• City, state, ZIP code, or other location information.
• Fertility services or treatment options you are interested in.
• Whether you are exploring IVF, egg donation, surrogacy, fertility preservation, or another fertility-related service.
• Preferences, eligibility-related responses, or other criteria you provide through a form or questionnaire.
• The contents of messages and other communications you send us.
• Communication preferences and consent records.

You can browse publicly available information on the Site without submitting personal information. However, certain features, such as requesting information or a provider connection, may require you to provide relevant details.

Automatically Collected Information

When you visit the Site, we and certain third-party service providers may automatically collect technical and usage information, including:

• IP address.
• Browser type and device information.
• Operating system.
• Pages visited and time spent on pages.
• Referring websites or URLs.
• Links, buttons, forms, and other elements you interact with.
• Approximate geographic location.
• Date and time of visits.
• Cookie identifiers and similar online identifiers.
• Information about how you navigate and interact with the Site.

This information may be collected through server logs, cookies, analytics tools, pixels, tags, and similar technologies.

2. Fertility and Sensitive Personal Information

Because MyFertilityPartner operates in the fertility space, some information you provide or that may be inferred from your interactions with the Site could relate to reproductive health or other sensitive personal matters.

For example, indicating an interest in IVF, egg donation, fertility preservation, or surrogacy may reveal information about your reproductive-health interests or circumstances.

We handle fertility-related and other sensitive personal information in accordance with this Privacy Policy and applicable law. Depending on the information and the applicable legal requirements, this may include obtaining consent, limiting how information is used, restricting disclosures, or providing additional privacy choices.

We do not require you to provide medical information simply to browse the Site.

Please do not submit medical records, diagnoses, laboratory results, or other highly sensitive medical information through general website forms unless a specific feature expressly requests that information.

MyFertilityPartner is not a healthcare provider and does not provide medical diagnosis or treatment.

3. Cookies and Similar Technologies

We may use cookies, pixels, tags, local storage, and similar technologies to operate, secure, analyze, and improve the Site. These technologies may help us:

• Maintain essential website functionality.
• Understand how visitors use the Site.
• Remember certain preferences.
• Measure advertising and marketing performance.
• Understand which pages and features are useful.
• Evaluate the effectiveness of campaigns.
• Improve website performance and user experience.
• Detect suspicious activity and protect the Site.

Some technologies are operated by third parties, such as analytics and advertising providers. Where required by applicable law, we will obtain consent before using non-essential cookies or similar technologies. You may also manage certain cookies through your browser or device settings. Disabling some cookies may affect website functionality.

4. Analytics, Advertising, and Conversion Tracking

We may use third-party analytics, advertising, and conversion-measurement technologies to understand how people discover MyFertilityPartner, evaluate our marketing, and improve the performance of our campaigns.

Depending on our current configuration, these technologies may include:

• Google Analytics.
• Meta Pixel and related Meta advertising technologies.
• Other analytics, advertising, and conversion-tracking services.

These technologies may collect information such as IP addresses, browser and device information, page visits, interactions, referral information, and online identifiers. The providers of these technologies may process information under their own privacy policies and may use it for purposes such as analytics, advertising measurement, audience creation, and ad delivery, subject to applicable law and your privacy choices.

Because MyFertilityPartner provides fertility-related information, visits to certain pages or interactions with certain features may reveal an interest in reproductive-health topics. We recognize that this information can be sensitive.

We aim to configure our tracking technologies appropriately and to avoid unnecessarily transmitting personal or sensitive information to advertising platforms. We do not intentionally send medical records or detailed reproductive-health information to advertising platforms simply because you browse the Site.

However, the information collected or transmitted by a particular technology depends on how it is implemented and configured. We cannot guarantee that every third-party technology will collect only the information we intend unless its configuration and operation have been verified. Where required by law, we will obtain appropriate consent and provide applicable opt-out mechanisms before using non-essential tracking or targeted advertising technologies.

5. How We Use Your Information

We may use the information we collect to:

• Operate, maintain, and secure the Site.
• Provide the information, comparisons, and features you request.
• Help you explore fertility-related services and providers.
• Respond to inquiries and customer support requests.
• Facilitate provider connections that you request or authorize.
• Send information about services relevant to your inquiry.
• Communicate with you about your requests.
• Send newsletters or marketing communications where permitted and appropriately authorized.
• Operate and improve our website, forms, and services.
• Analyze visitor behavior and website performance.
• Measure advertising effectiveness and conversion outcomes.
• Detect, investigate, and prevent fraud, abuse, security incidents, and other harmful activity.
• Comply with applicable laws and legal obligations.
• Enforce our terms and protect our rights, users, and business.
• Maintain records of consent, communication preferences, and privacy requests.

We may also use aggregated or appropriately de-identified information for analytics, business planning, research, and service improvement, where permitted by law.

6. How Provider Connections and Lead Generation Work

MyFertilityPartner helps individuals discover fertility-related services and may facilitate connections between interested individuals and relevant providers.

When you submit a form, questionnaire, or inquiry, the information you provide may be used to understand your request and help fulfill it. Submitting a form does not automatically mean that your information will be shared with every clinic, agency, or provider listed on the Site.

When you request or authorize a connection with a particular provider, we may share the information reasonably necessary to fulfill that request. This may include your name, contact information, location, and the fertility service or option you indicated an interest in.

Where a feature involves sharing your information with a provider or another recipient, we will explain the relevant sharing at or before submission, as required by applicable law. Where required, we will obtain your consent or authorization.

We may use service providers to process submitted forms, store information, manage inquiries, or facilitate authorized connections.

Once your information has been shared with a clinic, agency, or other independent third party at your request, that organization will generally handle the information under its own privacy policy and practices. We are not responsible for how an independent provider subsequently uses information, although applicable legal obligations continue to apply.

You should review the provider's privacy policy and ask questions about its information practices before proceeding with treatment, a consultation, or another service.

7. Provider Listings, Rankings, and Commercial Relationships

MyFertilityPartner may publish information about fertility clinics, surrogacy agencies, programs, and other providers. Information displayed on the Site may come from:

• Publicly available sources.
• Provider websites.
• Government or regulatory sources.
• Information supplied by providers.
• Information collected or reviewed by MyFertilityPartner.

Provider information, pricing, availability, treatment offerings, and other details may change. We encourage you to verify important information directly with the relevant provider before making a healthcare or financial decision.

Compensation and Referrals

MyFertilityPartner may receive compensation from providers or commercial partners for activities such as:

• Referrals or qualified leads.
• Bookings or other customer actions.
• Advertising or sponsored placements.
• Featured listings or promotional arrangements.
• Other commercial partnerships.

Where applicable, we will disclose material commercial relationships as required by law.

Compensation may influence which providers are featured, promoted, or included in certain commercial arrangements. Where rankings, comparisons, or recommendations are presented, the factors considered may include provider services, location, price, availability, user preferences, and commercial relationships.

A paid relationship does not mean that a provider is medically appropriate for you. Inclusion or promotion on the Site is not a guarantee of quality, suitability, or outcomes. MyFertilityPartner does not provide medical advice, diagnosis, or treatment.

8. When We Share Information

We may disclose personal information in the following circumstances.

Providers and Partners

We may share information with clinics, surrogacy agencies, or other providers when you request or authorize a connection, or when another applicable legal basis permits the disclosure. We will not share your personal information with a provider merely because you browse the Site.

Service Providers

We may engage third-party companies to help operate our business and provide services. These companies may support:

• Website and database hosting.
• Form processing and data storage.
• Email and text-message delivery.
• Customer support and communications.
• Analytics and advertising measurement.
• Website functionality and technical infrastructure.
• Security, fraud prevention, and system maintenance.

These providers may process information on our behalf, subject to applicable agreements, instructions, and legal requirements.

Advertising and Analytics Providers

As described in this Privacy Policy, certain information may be collected or disclosed through analytics, pixels, cookies, and similar technologies. Where applicable law treats certain disclosures or advertising activities as a sale, sharing, or targeted advertising, we will provide the required notices and choices.

Legal and Safety Reasons

We may disclose information when reasonably necessary to:

• Comply with applicable law, regulation, legal process, or a valid government request.
• Protect the rights, safety, or property of MyFertilityPartner, our users, or others.
• Investigate suspected fraud, security issues, or unlawful activity.
• Enforce our terms and other agreements.
• Respond to emergencies or situations involving a reasonably necessary effort to protect someone from harm.

Business Transfers

If MyFertilityPartner undergoes a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.

We do not otherwise disclose personal information except as described in this Privacy Policy, with your authorization, or as permitted or required by law.

9. Email, Phone, and Text-Message Communications

We may contact you to respond to an inquiry, fulfill a request, provide information you have requested, or communicate about a provider connection. Depending on the information you provide and the preferences or consent you express, communications may occur by email, phone call, or text message.

Service-Related Communications

We may send communications reasonably necessary to respond to your request or provide a service you have asked for, subject to applicable law.

Marketing Communications

We may send promotional emails, calls, or text messages where permitted by law and where any required consent has been obtained. Providing a phone number or submitting an inquiry does not, by itself, mean that you have consented to every type of marketing communication. Where consent is required, we will request it separately and explain the relevant communication practices. Consent to receive marketing communications is not a condition of purchasing a service where prohibited by law.

Opting Out

• You may unsubscribe from marketing emails using the unsubscribe link in the message.
• You may opt out of marketing text messages by replying STOP, where supported, or by following the instructions provided in the message.
• You may also contact us to request that we stop marketing communications, subject to applicable law. Opting out of marketing communications does not necessarily stop service-related messages or communications from an independent provider with whom you have chosen to connect.
• Message and data rates may apply to text messages, depending on your mobile plan.

SMS Privacy

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. Information sharing with subcontractors in support services, such as customer service or SMS delivery providers, is permitted. See our Terms and Conditions for full SMS program terms.

10. We Do Not Sell Personal Information to Data Brokers

We do not sell personal information such as names, email addresses, phone numbers, or medical records to data brokers in exchange for money.

However, certain advertising or analytics activities may qualify as a "sale," "sharing," or "targeted advertising" under privacy laws, even when no money is exchanged directly for the information.

Where applicable, you may have the right to opt out of these activities. We will provide the choices and mechanisms required by the laws that apply to you.

This section does not mean that information is never disclosed to providers, service providers, or advertising and analytics platforms. Such disclosures are described elsewhere in this Privacy Policy.

11. Your Privacy Choices and Rights

Depending on your location and applicable law, you may have rights concerning your personal information, including the right to:

• Request access to personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of personal information.
• Request a copy of certain information in a portable format.
• Withdraw consent where processing is based on consent.
• Object to or request restrictions on certain processing.
• Opt out of certain targeted advertising, sales, or sharing of personal information.
• Limit certain uses or disclosures of sensitive personal information.
• Appeal a decision concerning a privacy request where required by law.

To exercise an applicable right, contact us using the details in the Contact Us section. We may need to verify your identity or authority before processing a request. Certain information may need to be retained where permitted or required by law.

We will respond to requests in accordance with the requirements and timeframes of applicable law. We will not unlawfully discriminate against you for exercising your privacy rights.

Marketing and Cookie Preferences

You may unsubscribe from marketing communications, manage available cookie preferences, or use applicable opt-out mechanisms as described in this Policy. Where required, we will provide mechanisms for exercising privacy choices relating to advertising and sensitive personal information.

12. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to:

• Respond to inquiries and facilitate requested connections.
• Maintain business and operational records.
• Manage communications and consent records.
• Maintain website security.
• Resolve disputes and enforce agreements.
• Comply with legal obligations.
• Establish, exercise, or defend legal claims.

Retention periods depend on the type of information, the purpose for which it was collected, applicable legal requirements, and other relevant circumstances. When information is no longer reasonably necessary, we may delete it, anonymize it, or securely dispose of it, subject to applicable law and legitimate retention requirements.

13. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure.

However, no method of electronic storage or transmission over the internet is completely secure. We cannot guarantee absolute security. You can help protect your information by avoiding the submission of highly sensitive medical details through general website forms and by using appropriate caution when communicating personal information online.

14. Children's Privacy

MyFertilityPartner is intended for adults and is not directed toward children.

We do not knowingly collect personal information from children where doing so would violate applicable law. If you believe a child has provided personal information to us, please contact us so that we can investigate and take appropriate action as required by law.

15. Third-Party Websites and Services

The Site may contain links to third-party websites, including fertility clinics, healthcare providers, surrogacy agencies, advertisers, and other organizations. These third parties may have their own privacy policies, security practices, and terms of service. We do not control their independent privacy practices.

When you leave the Site or interact directly with a third-party service, we encourage you to review that organization's privacy policy before providing personal information.

16. International Visitors and Data Transfers

MyFertilityPartner may be accessed by individuals in different countries.

Depending on your location and the services involved, your personal information may be processed or stored in countries other than the country in which you reside. Where required by applicable law, we will implement appropriate safeguards for international transfers of personal information.

Your privacy rights and the protections available to you may depend on the laws applicable to your location.

17. California Privacy Rights

If you are a California resident, applicable California privacy laws may provide additional rights concerning your personal information. Depending on the circumstances, these rights may include the right to:

• Know the categories of personal information collected, used, disclosed, or shared.
• Request access to personal information.
• Request correction or deletion of personal information.
• Opt out of the sale or sharing of personal information for cross-context behavioral advertising.
• Limit certain uses and disclosures of sensitive personal information where applicable.
• Receive equal treatment for exercising applicable privacy rights.

You may submit a privacy request using the contact details below. We will process the request in accordance with applicable California law. Where required, we will provide additional notices and mechanisms for exercising these rights.

18. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our services, technologies, business practices, or legal obligations. When we make changes, we will update the "Last Updated" date at the top of the Policy.

If a material change affects how we collect, use, or share personal information, we will provide additional notice or obtain consent where required by law. We encourage you to review this Policy periodically.

19. Contact Us

If you have questions about this Privacy Policy, wish to exercise a privacy right, or have concerns about how your information is handled, contact us using the details below.

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